First and foremost, endorsements are not the same as reviews. They are not written by fans, or the average reader. Endorsements come from established industry leaders. And they are just as, if not more important, than simply getting your book reviewed.
Consider the latest books you may have gotten. Did they feature praise from other authors, publishers, or well-known leaders? Normally, these can be found on the back cover of a book.
But just how are endorsements received? How do authors get endorsed?
Make A List, Check It Twice
Brainstorming and research are the two most used precursors to any major life event. Before reaching out to possible leads, authors need to know who to reach out to. A general list is fine to start, and should be made up of colleagues in the industry, experts, and people who have endorsed similar books in the past.
Narrow the list down to a select few is crucial. Getting too many replies can lead to several endorsements being omitted, which is a waste of people’s time.
Establishing a deadline helps authors keep track of their publishing date. Authors looking for endorsements should be painfully aware of time and reach out to possible leads with plenty of it to spare. 4-6 weeks is the standard timeframe.
Sometimes, authors can forget that they chose a creative profession. Between the turmoils of publishing, landing agents, and marketing their book, all sense of entertainment can be lost. When sending out endorsement requests, authors can benefit from tapping back into their creativity.
Creating video requests is an option, and certainly an entertaining one. Another method authors use is to write themselves into a story, and incorporating the potential endorser in it as well. Sending polite, genuine handwritten notes is also a nice touch.
Authors fail to realize that by putting themselves out there, they are well on their way to standing out. It is only through regular outreach that authors make valuable connections. These connections can often lead to promotion, marketing, and of course, endorsements.
The best, most solid piece of advice is to simply ask. In doing so, authors increase their chances of creating full, marketable copy for their back covers.
Authors need to get their books reviewed in order to get noticed. However, getting endorsements is by far more beneficial. Readers do not want to invest the time, or money, on books that have little to no feedback. Undertandably so. Authors need to encourage readers to invest in them. It is only in this manner that the author/reader relationship is established.
For the next book, constructing a list of possible endorsers is the first step. People who would enjoy reading it and putting their name on its back cover. Industry leaders, other authors, and even professional book reviewers should all be considered. Reaching out to a few at a time, ensuring to account for any publishing deadlines, is the best plan of action. Just ensure to not reach out to more than you actually need!